For years, the creative brief shaped campaigns. Now, that guide often lives within the IP—its universe, audience, and the ...

Ram Madhvani, Creative Director and founder of Equinox Films, decodes with e4m the complexities of telling stories under ...

Creative heavyweight Steve Aldridge has built agencies, won Lions and made sure creativity didn’t stop at the door of the creative department. He steps into the 10 Questions hot seat to talk vision, ...

In a world of artificial intelligence and what I see as the "new creative class," DIY-influenced, direct-to-consumer economy, more people are bypassing the traditional education institutions offer and ...

Recently, I wrote about some of the best interview questions that Inc.com has featured over the years. And I asked readers who had other suggestions to let me know about them. Wow, did you ever ...

Forget asking what kind of animal they’d be. Here’s how to use creative techniques to find the best talent. We’ve all heard the weird questions that some hiring managers like to use in interviews. A ...